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Down: The Dating App Taking the Shame Regarding Getting Down

TL;DR: Whether you are searching for a secure destination to big date or a private location to get together, Down may be the # 1 software to turn to, especially if you’re a lady. With 2 million customers and 50 per cent of fits meeting IRL, acquiring a romantic date or obtaining down never been easier or even more enjoyable. 

Intercourse usually is a taboo topic, specifically if youare looking for it. However, online dating sites is sometimes equally taboo.

Exactly how have you been supposed to merely appear and state all you want is a Fetish Hookup without experiencing responsible? You are doing it through Down application.

Or exactly how could you be expected to start your self around online dating sites in case you are uncomfortable because of the environment? Once more, you will do it through Down app.

Down is the most protected and confidential strategy to state what you need (and get what you need) – no shame or fear!

How to “Get Down” or “Get Date”

Of raising frustration making use of the dating industry, Colin Hodge cofounded Down (formerly acknowledged Bang with Friends) in January 2013 as a way for people to explicitly, and privately, condition the things they’re looking for without shame.

Members, whoever ordinary age brackets between 18 and 35, check in through Facebook, and Down makes use of people they know, pals of pals along with other associations generate matches.

For something a tad bit more serious, consumers can pick to “Get Date,” but if they desire something more casual, chances are they can pick “Get Down.'”

Maintaining the anonymous theme, no matter what a person picks, anyone on the other side conclusion cannot see who they are until they also decide to get a date or get down.

Unlike the majority of online dating sites, consumers don’t need to submit an extended profile with clever stories, and involvement is completely secret unless the users decided to go with normally.

Consumers are also provided a Bangability score, which Hodge mentioned is actually a “key formula” depending on how people have viewed all of them and exactly how many people are enthusiastic about meeting for either a date and getting straight down.

Down, which is available on apple’s ios and Android os, also is initiating a fresh feature labeled as “constant Picks,” in which people have the 10 most useful suits of the day as opposed to being forced to swipe through hundreds, or even thousands, of people discover a match.

“it is simply a good way of swallowing inside application, spending 30 seconds following going on with your time – make fully sure you get that date set up the week and feel it isn’t a formidable procedure, but it is a thing that only fits into the existence,” Hodge mentioned.

Maybe not another sketchy hookup app

So exactly what keeps Down from being grouped with spammy hookup applications? Honesty.

Down took what was missing through the marketplace (a dating internet site that’s not scammy or appearing to be as well great) and developed a way for folks to connect in a manner that they are aware is actually giving them what they want and never throwing away their particular time.

“We’re so used to people type sugar-coating the matchmaking scene,” Hodge stated. “We wanted to provide men and women a more truthful way to relate with both and make certain we’re not, honestly, bullshitting all of them,” the guy mentioned.

This sincerity also is reflected in Down’s user base.down3

Based on Hodge, the business took the social method of gaining grip, utilizing word-of-mouth to distribute the news about the web site, which includes led to a more genuine item and customer base.

“That’s stored the standard of all of our website higher. Additionally it is kept the portion of men and women coordinated and taking place a night out together higher,” he said.

Another enjoyable fact: it’s mainly women that are looking to get down.

Hodge mentioned 75 percent of females elect to get down when compared with 65 per cent of males, mentioning security while the cause.

“honestly it really is a much safer ecosystem than fulfilling complete visitors,” the guy mentioned. “we wish to give women the capability to be an equal component for the courting procedure also to have the freedom to select whatever purpose they desire.”

a modern-day key admirer

The effect from customers has-been extremely pleased. Hodge stated individuals are thrilled to possess a spot where they could say what they want free of judgment, and Down is actually happy to have in their eyes.

“individuals are carrying this out in any event traditional, therefore we may as well provide them with the technology to do it in a better way,” the guy said. “We understood, especially for younger generation, that there was actually a requirement to create online dating in to the modern age and work out it a great deal easier.”

Hodge promotes people to anonymously invite friends they wish to get down with through the website. And you also thought it – the individual you invite wont understand it’s you until they join.

“we wish individuals to invite their friends in a secret method through the software, and I believe that elevates every person’s odds of success,” the guy mentioned. “It’s a modern-day secret admirer notice you’ll send towards pals via text.”